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Ingredient Intelligence

Where an ingredient actually lives

One normalised ingredient vocabulary across every channel, so a raw material can be followed wherever it is used.

Abstract radial composition of one ingredient extending into applications
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Ingredient & Product Concepts

Detected through the structured menu research pipeline

Food Intelligence menu research corpus · 93,479 menu items across 11 cities · snapshot 10 Sep 2026

01Structure

  1. Ingredient
  2. Application
  3. Menu item
  4. Restaurant segment
  5. Commercial opportunity
Method

Brand terms are held apart from ingredient terms

A brand name appearing in a menu description never inflates a generic ingredient count. The two vocabularies are separate by construction.

Inferred

Applications carry the commercial meaning

Sauce base, topping, marinade, side — the same ingredient is a different sale in each. Application is classified from the item description, not guessed from the category.

Inferred

Absence is reported as inferred

Where an ingredient is missing from a segment that uses adjacent ingredients, that gap is surfaced for investigation. It is never presented as confirmed unmet demand.

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