Retail Intelligence
What do shelves say about a category?
Products, SKUs, brands, ingredient lists and on-pack claims, structured into a comparable view of a category.
Abstract shelf grid resolving into product and claim fields
01Structure
- Retailer
- Private label / brand
- Product
- SKU
- Ingredients
- Claims
- Category position
Method
The SKU is the unit of analysis
Format, size and variant decisions are where margin and manufacturing complexity live. Brand-level summaries hide exactly the choices worth reading.
Inferred
Claims are structured, not scraped as text
On-pack claims form their own comparable layer, which makes it possible to see which arguments a category is crowded around.
Method
Retail shares the menu ingredient vocabulary
The same controlled vocabulary is applied to retail ingredient lists and restaurant menus. That shared spine is what links the two channels.
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